The NBA recently created a licensing deal with YouTube, to encourage user development of basketball related content. The "NBA Channel" will use NBA-generated content from players, and user created video clips showing their own basketball court skills. However, the NBA has the right to ask Google to remove videos that they deem inappropriate or which create advertising revenue. The NBA’s Commissioner David Stern commented on the deal when saying the platform offers, "another unique way to reach our fans."
This preceding example with the NBA and Youtube reaching a licensing agreement is a great example of how internet video is increasingly being used as a marketing tool. The agreement also involves fans interacting more personally by letting them post their own videos, which showcase their basketball skills. The user videos are further incorporated into online promotion, through a weekly highlight show. This move made by the NBA will allow for a more interactive visual experience with its fans. Online video sharing partnerships, such as the NBA and YouTube, will provide a new way for companies to combine forces and increase revenues through e-marketing.
Tuesday, February 27, 2007
NBA and YouTube
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2 comments:
That's pretty exciting that professional sports leagues are getting in the flow of online videos. It's nice to see YouTube get access to more professionally produced videos as opposed to having a high majority of amateur videos that were taken from a $30 webcam. Hopefully David Stern will not over-censor the licensed content, as he as a reputation of being very conservative. It could be interesting to see how teams can promote themselves through YouTube, though it's probably inevitable that Dallas Mavericks owner Mark Cuban will find some way to get himself fined over an inappropriate YouTube post or Vlog.
I think this is a great idea for the NBA and will seperate them from the rest of the professional sports leagues. Being an NBA fan, I would definatly check out You Tube to get an inside look. Other leagues will likely follow this idea if it is successful
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