Google announced today that it is expected to pair up with the national media conglomerate Clear Channel as part of its mission to expand beyond the Internet. The search engine will run 30-second ads on various Clear Channel radio stations. The agreement will span several years and Google will sell a portion of a struggling Clear Channel's advertising across their more than 675 radio stations.
This pairing seems like it will significantly help both Google and Clear Channel. It will give Google's clients a new way to advertise and possibly attract new businesses seeking to advertise on the radio, while Clear Channel will certainly gain revenue from the increase in advertising spots. This is also an excellent empale of how e-marketers are using various forms of advertising in their marketing communications. The deal may also create some new and innovative radio ads which will draw more attention to Clear Channels stations. It also creates new opportunities for Google to do business and reach more people.
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That is very interesting because it isn't often that you see a company like Google (or Yahoo!, for that matter) advertise on places other than the internet. That could also help them gain more users in different age brackets, such as senior citizens, who use the internet less than other demographic groups.
That is an interesting partnership. Google is also partnering with cable companies, as to provide TV advertisement capabilities. It will be interesting to see how Yahoo! will react to Google's strategic actions.
I didn't see that partnership coming! I love google for this type of innovation. I can't wait to see what this does for the demographics who don't get on the internet nearly as much.
This is odd even for Google. I know they are just about buying anything these days but can you really see Google Radio search. It would be good for Google to incorporate music stations into their gadgets as AOL did with XM but just allow advertisements I'm not so sure Google needs more advertisements.
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